All Music Guide review of new 40 album

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Nov 1, 2005
735
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45
#1
3 1/2 stars


Sleazy West Coast meets the slickest Dirty South on E40's My Ghetto Report Card, the slangslingin' rapper's first album for the Warner Bros. family and his first with Lil Jon's Atlantabased BME crew. With past appearances on Master P and Eightball MJG tracks, E40 and the South have always been cool, and while Report Card has Lil Jon written all over it literally and figuratively E40 isn't going to forget his beloved Bay Area and its ultraenthusiastic audience. Actually, Lil Jon seems to be adapting to the Bay more than E40 is going South. The hooky thumper "Tell Me When to Go" is a great example, with Jon's minimal club track getting Bay Area slanguage spit all over it by 40 and the gravelvoiced great Keak da Sneak. The way the track slides into "Muscle Cars" which sounds like a dubbed "Tell Me When to Go" with a Bayloving freestyle over it is Lil Jon in albumbuilding mode. That's his biggest contribution to the rapper's career, giving the E40 discography the rare solid album without trying to reinvent the man. Tying things to the past, longtime E40 producer Rick Rock gets plenty of airtime, including the opening "Yay Area," which brilliantly uses a tightly looped sample of Digable Planets' "Rebirth of Slick" to get this quirky, sleazy party started. Oh yes, it is sleazy, with unmentionable but entirely fun tracks keeping things moving in the album's forth quarter. Too bad the maudlin yawner "Happy to Be Here" closes the album, too bad Mike Jones uses his guest shot just to announce the street date of his next album, and too bad "White Gurl" is as much an ode to pushing cocaine as it is to the suburban ladies. The streetloving Bay Area faithful will probably complain more about the sheen Lil Jon lays on some of the club tracks or that "U and Dat" is just Ciara's chartconquering "Goodies" all over again, but My Ghetto Report Card is hardly a sellout and a little chart ambition can do a fellow like E40 some good. He's come up with an amazing set of wry, snide, and provocative rhymes for the album, and even if he gives Warner Bros. a shoutout on "Gouda," he's as unrestrained as ever if not more so everywhere else. First words out of his mouth on the album: "I got my second wind, pimp" Indeed.

- David Jeffries, All Music Guide

this is apretty good review, dont really say anything bad about the album and AMG usually hates on 40 albums
 

ReKz

Sicc OG
May 26, 2002
1,338
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#3
Amazon review:

Amazon.com
Riding on the popularity of the song/video "Tell Me When To Go," E-40's latest album also doubles as an introduction of the Bay Area's burgeoning "Hyphy" movement to a national audience. His constantly evolving slangcabulary and taffy-like vocal style are acquired tastes--especially outside the Yay--but this new album makes smart choices and is one of 40's most crossover-friendly albums to date. His signature "mob sound" has been stripped down to a minimalist bed of thick bass kicks and catchy hand claps by everyone from Rick Rock ("Yay Area") to Droop-E ("Sick Wit It II"), even Lil' Jon ("Tell Me When To Go"). The album can feel a little repetitive at times, but it's also a sound that plays well in clubs, cars, and earbuds. 40 also opens his door to a host of guests, including local talent like Keak Da Sneak ("Muscle Cars") and The Federation ("Go Hard or Go Home"), but he wisely collaborates with others like NY's Juelz Santana and Houston's UGK ("White Gurl") as well as R&B crooner T-Pain ("U And Dat"). Will this album have the rest of the nation ghostriding the whip? Give it three months and we'll see. --Oliver Wang