$177 billion dollar Adobe to automatically move subscribers to pricier, AI-focused tier in June

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Feb 2, 2006
6,627
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#1
https://arstechnica.com/gadgets/202...ion-prices-to-support-generative-ai-features/


Monthly fees for multi-app subscribers to rise by up to 16.7 percent


Subscribers to Adobe’s multi-app subscription plan, Creative Cloud All Apps, will be charged more starting on June 17 to accommodate for new generative AI features.

Adobe’s announcement, spotted by MakeUseOf, says the change will affect North American subscribers to the Creative Cloud All Apps plan, which Adobe is renaming Creative Cloud Pro.

Starting on June 17, Adobe will automatically renew Creative Cloud All Apps subscribers into the Creative Cloud Pro subscription, which will be $70 per month for individuals who commit to an annual plan, up from $60 for Creative Cloud All Apps.

Annual plans for students and teachers plans are moving from $35/month to $40/month, and annual teams pricing will go from $90/month to $100/month. Monthly (non-annual) subscriptions are also increasing, from $90 to $105.


Further, in an apparent attempt to push generative AI users to more expensive subscriptions, as of June 17, Adobe will give single-app subscribers just 25 generative AI credits instead of the current 500.

Current subscribers can opt to move down to a new multi-app plan called Creative Cloud Standard, which is $55/month for annual subscribers and $82.49/month for monthly subscribers.

However, this tier limits access to mobile and web app features, and subscribers can't use premium generative AI features.

Creative Cloud Standard won't be available to new subscribers, meaning the only option for new customers who need access to many Adobe apps will be the new AI-heavy Creative Cloud Pro plan


Adobe's announcement explained the higher prices by saying that the subscription tier “includes all the core applications and new AI capabilities that power the way people create today, and its price reflects that innovation, as well as our ongoing commitment to deliver the future of creative tools.”


 
Jan 27, 2026
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#8
https://arstechnica.com/gadgets/202...ion-prices-to-support-generative-ai-features/


Monthly fees for multi-app subscribers to rise by up to 16.7 percent


Subscribers to Adobe’s multi-app subscription plan, Creative Cloud All Apps, will be charged more starting on June 17 to accommodate for new generative AI features.

Adobe’s announcement, spotted by MakeUseOf, says the change will affect North American subscribers to the Creative Cloud All Apps plan, which Adobe is renaming Creative Cloud Pro.

Starting on June 17, Adobe will automatically renew Creative Cloud All Apps subscribers into the Creative Cloud Pro subscription, which will be $70 per month for individuals who commit to an annual plan, up from $60 for Creative Cloud All Apps.

Annual plans for students and teachers plans are moving from $35/month to $40/month, and annual teams pricing will go from $90/month to $100/month. Monthly (non-annual) subscriptions are also increasing, from $90 to $105.


Further, in an apparent attempt to push generative AI users to more expensive subscriptions, as of June 17, Adobe will give single-app subscribers just 25 generative AI credits instead of the current 500.

Current subscribers can opt to move down to a new multi-app plan called Creative Cloud Standard, which is $55/month for annual subscribers and $82.49/month for monthly subscribers.

However, this tier limits access to mobile and web app features, and subscribers can't use premium generative AI features.

Creative Cloud Standard won't be available to new subscribers, meaning the only option for new customers who need access to many Adobe apps will be the new AI-heavy Creative Cloud Pro plan


Adobe's announcement explained the higher prices by saying that the subscription tier “includes all the core applications and new AI capabilities that power the way people create today, and its price reflects that innovation, as well as our ongoing commitment to deliver the future of creative tools.”


This really feels like Adobe forcing people to pay for AI whether they want it or not. Do you think this is actually about covering AI costs, or just a convenient excuse to lock everyone into a more expensive tier with fewer real alternatives?
 
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Jan 27, 2026
5
1
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#10
https://arstechnica.com/gadgets/202...ion-prices-to-support-generative-ai-features/


Monthly fees for multi-app subscribers to rise by up to 16.7 percent


Subscribers to Adobe’s multi-app subscription plan, Creative Cloud All Apps, will be charged more starting on June 17 to accommodate for new generative AI features.

Adobe’s announcement, spotted by MakeUseOf, says the change will affect North American subscribers to the Creative Cloud All Apps plan, which Adobe is renaming Creative Cloud Pro.

Starting on June 17, Adobe will automatically renew Creative Cloud All Apps subscribers into the Creative Cloud Pro subscription, which will be $70 per month for individuals who commit to an annual plan, up from $60 for Creative Cloud All Apps.

Annual plans for students and teachers plans are moving from $35/month to $40/month, and annual teams pricing will go from $90/month to $100/month. Monthly (non-annual) subscriptions are also increasing, from $90 to $105.


Further, in an apparent attempt to push generative AI users to more expensive subscriptions, as of June 17, Adobe will give single-app subscribers just 25 generative AI credits instead of the current 500.

Current subscribers can opt to move down to a new multi-app plan called Creative Cloud Standard, which is $55/month for annual subscribers and $82.49/month for monthly subscribers.

However, this tier limits access to mobile and web app features, and subscribers can't use premium generative AI features.

Creative Cloud Standard won't be available to new subscribers, meaning the only option for new customers who need access to many Adobe apps will be the new AI-heavy Creative Cloud Pro plan
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Adobe's announcement explained the higher prices by saying that the subscription tier “includes all the core applications and new AI capabilities that power the way people create today, and its price reflects that innovation, as well as our ongoing commitment to deliver the future of creative tools.”


What do you all think about Adobe raising prices and rebranding Creative Cloud with more AI features — worth it or just a cash grab? Also curious if the big drop in generative AI credits for single-app users changes anyone’s plans.
 
Feb 2, 2006
6,627
3,433
113
#11
What do you all think about Adobe raising prices and rebranding Creative Cloud with more AI features — worth it or just a cash grab? Also curious if the big drop in generative AI credits for single-app users changes anyone’s plans.

its a scheme to hike prices even more. i dont know when the adobe regime started moving into the cloud


https://commerce.adobe.com/store/segmentation?cli=acom_biz&cs=t&co=US&pa=ccsn_direct_individual


$100/month for creative cloud pro business

https://www.adobe.com/creativecloud/buy/students.html


$20/month students for the 1st year


the concept of owning anything is gone. 1 subscription after another costs more than owning software. the only way to save money is by pirating shit