Tyga has invested in Shine Papers, inventors of 24K gold rolling papers and tattooed blunts, in a deal worth $5MM.
The multi-platinum recording artist will serve as the face of the brand as well as Creative Director for new projects.
“I recognize Shine as innovators and tastemakers in their industry. These are the same qualities I try to embody as an artist so it was a natural fit.” Says Tyga. “When people want to celebrate and go big, they order bottles when they are drinking. Shine is the ONLY company bringing that premium experience to the smoking industry. Why burn regular paper when you can burn 24kt Gold?”
Tyga has sold over 10 million records worldwide, garnering awards and recognition from The Grammys, Video Music Awards, American Music Awards, Soul Train awards, Billboard and so on. His brand Last Kings is one of the hottest names in apparel outselling major brands in retail stores all over the world.
Shine Papers has experienced significant growth and notoriety since it came into the marketplace last year, with the invention of tattooed blunts and 24K gold rolling papers, which were used as tour merchandise by Miley Cyrus.
“We’re bringing innovation and luxury to the world of smoking in a way that’s never been done before. Tyga’s brand fits perfectly with the lifestyle our products are about, and gold is a major part of what we both do. This partnership gives us an unparalleled platform in our industry to develop new products and launch them on a global scale. He’s releasing the Gold Album and we invented 24K gold rolling papers. It’s a perfect fit,” says Shine Papers spokesperson Dave B.