Priceless Da Roc goes dark with “Everything I Love” visuals // “Forever California” Available Now!

Bay Area culture creator Priceless Da Roc lets go of his new project, “Forever California“!

The 18 track effort sees Priceless connect with Diamond, Kool John, Traxamillion, Show Banga, J Stalin, M.I.C., GetItIndy and more for a cohesive medley of the turn up anthems Priceless is known for, and introspective cuts where his lyricism shines.
In support of the project, Priceless drops the visuals for standout track “Everything I Love“, showcasing a different, darker side of the fun-loving emcee.


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