After years of hard work, Nipsey Hussle has finally reached the victory lap. The California rhymer and his independent label, All Money In LLC, has secured a deal with Atlantic Records.
Terms of the deal weren’t disclosed but Hussle describes it as a partnership between two powerhouse labels.
“Basically, it’s a strategic partnership to take the next steps with the Nipsey Hussle story,” he told Complex. “It’s between the company All Money In, which I’m a part owner in, and Atlantic Records for services of Nipsey Hussle.”
“It’s not a traditional artist to a label signing, you know what I mean?” he continued. “It’s more of us partnering with Atlantic and utilizing their specialties and their strengths to move what we’ve been doing to the next platform in terms of recognition, fan base, access to radio, access to retail, and utilize their staff, and tapping into a specialist.”
Under the pact, Neighborhood Nip will finally release his long-awaited album, Victory Lap, in 2018. In addition, Hussle also retains control over All Money In’s indie roster, which isn’t exclusive to Atlantic.
“Nipsey is not only an extraordinary MC, but a true visionary and innovative entrepreneur,” said Atlantic Chairman & CEO Craig Kallman and Chairman & COO Julie Greenwald in a statement (via Billboard). “Over the past seven years, he has built an incredible brand that reflects his independent, non-traditional approach to what it means to be a creative artist in the modern music marketplace. We are thrilled and honored that he has chosen Atlantic as his label home.”
On Monday (Nov. 27), Hussle went on his Instagram page to thank his fans for standing by him and supporting his music. Peep his message above.
Congratulations to Nipsey Hussle!