Long Beach’s World Famous V.I.P Records Store Sign Becomes Local Landmark

The world-famous sign atop the former home of V.I.P. Records — perhaps the most legendary record store in hip hop history — is moving toward becoming a local landmark, though initially without the involvement, or consent, of the man who built the legacy.

“That sign is actually very valuable to me and my legacy,” owner Kelvin Anderson said.

The 20-foot-tall, Googie-style V.I.P Records sign gained international fame when it was featured in the video for Snoop Doggy Dogg’s “Who Am I (What’s My Name)?” from his 1993 debut album “Doggystyle.”

The Long Beach rapper is one of many hip hop greats who got their start at V.I.P., including Nate Dogg, Warren G and others who grew up in the central Long Beach neighborhood.


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