KDAY 93.5 FM, Southern California’s original hip-hop and R&B radio station, and the first Radio Station of Meruelo Media, Southern California’s leading minority-owned media group, announced today that it reached its highest Quarterly cume and AQH share ratings in two years for the second quarter of 2014 according to the recently-released Nielsen Audio July Personal People Meter (PPM) data.
Q2 2014 KDAY Rating Highlights,
In Q2 2014 KDAY posted a significant audience increase with a total audience cume of over 1.17 million listeners and AQH at 14,800 with AQH share at 1.6
Adults and Men 18-34 and Adults and Men 18-49, posted increases in total week with Men 18-34 registering the highest shares for the station overall.
KDAY is a favorite of L.A. Millennials – Persons 18-34 comprise more than 50% of KDAY’s total cume audience
Persons 18-34 AQH shares increased significantly year to year Total week 18-34 AQH share grew from 2.3 – 2.9 (+26%)
KDAY’s gains are in the coveted Adults 18-49 demographic
18-49 total week cume grew 15% year to year
18-49 AQH share increased 28% – from 1.8 to 2.3 year to year Adults 25-54 AQH shares grew 20% year to year
Information sourced from Nielsen Audio Q2 2013 and Q2 2014.