Competition is in Jowic’s blood, a trait he’s channeled into success in multiple ways during his young-but-accomplished life. He spent two seasons as a professional athlete in the country he grew up in, he’s already experienced the love of thousands of fans, but even that is not enough…Throughout his early life Jowic nurtured his musical talent as well, and as he releases his latest video for haunting track “My Plan,” Jowic is letting the world know he’s just getting started!
That’s my plan/ Crawl before you walk but baby, b****h I ran/ Diamonds on my neck/ But I got blood on my hands…
“My Plan” is the latest in a prolific story, a series of releases that Jowic has recorded since around 2014 when his music career began. Despite putting his all into his game as a celebrated member of the Newcastle Jets, music has and will always be his greatest passion. “Since 2017 I’ve been getting serious about music. I was playing in the league, but I’ve always been working on my music at the same time…last year I decided to focus on music exclusively. I felt it was the right time to hone in on it. Releasing ‘My Plan’ definitely feels like a turning point, seeing the way people are reacting to it.”
The video showcases Jowic’s swag among dozens of baddies as he flexes his signature melodic-but-articulate flow. Directed by Unkut Cinematics, the visuals do justice to the song that shares Jowic’s unique perspective and the reality of life’s changes as he grows and evolves.
“The video shows this battle between lifestyles. On one side you have a very social lifestyle, attention etc, and on the other side you’ve got your girl and you’re trying to be present… it’s a contrast of speeds.” As Jowic steps into the spotlight in his new home of Los Angeles, there’s no doubt this soul-searching will help him rise to new heights. Watch “My Plan” above and hit the links below to stay connected.
Speak On It!