Generation Hustle Launches New Clothing Collaboration With Fox Films

Leading Young Adult Fashion Brand Generation Hustle Launches New Clothing Collaboration Featuring Iconic Designs From Twentieth Century Fox Film Dawn of the Planet of the Apes

LOS ANGELES, CA–(Marketwired – December 11, 2014) – Generation Hustle (GH), a Los Angeles-based lifestyle brand, has partnered with Twentieth Century Fox Consumer Products to launch an exclusive on-demand fashion collaboration featuring iconic imagery inspired by the hit film Dawn of the Planet of the Apes, the latest installment in the blockbuster Planet of the Apes franchise. The progressive product collection features graphic tees, hoodies, hats and accessories for young men and women. The capsule assortment is a true homage to core movie themes and GH’s unique interpretation of their iconic looks.

“The opportunity to work with a global brand like Planet of the Apes is exciting and relevant for us. The entire premise behind the rise of the Apes is consistent with our brand message of empowerment. We have done similar lifestyle depictions of metaphoric chains being broken using apes in the past. This made our collaboration organic and seamless,” explains Frank Harris, President of Generation Hustle.

To commemorate the launch, Generation Hustle will host a signature launch event at the Melrose and Fairfax store in West Hollywood on Saturday, December 13, from 7pm to midnight. Prior GH events have been attended by a slew of celebrities and Top Dawg Entertainment artists such as Kendrick Lamar and Ab-Soul.

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