Compton’s Kendrick Lamar Teams Up With Nike For Release Of The “Cortez”

BURBANK, CALIFORNIA - APRIL 09: Rapper Kendrick Lamar speaks onstage during the 2016 MTV Movie Awards at Warner Bros. Studios on April 9, 2016 in Burbank, California. MTV Movie Awards airs April 10, 2016 at 8pm ET/PT. (Photo by Emma McIntyre/Getty Images for MTV)

Compton’s born and Grammy winner Top Dawg #1 recording artist Kendrick Lamar is set to place another one of his fingerprints on the culture of West Coast hip-hop. Previously working another foot favorite ‘Reebok,’ The young conscience emcee steps outside of music with a new business venture. Lamar took to social media Monday to show off his new shoe with Nike.

According to Pitchfork, an online music magazine, this isn’t the first time the Compton-based rapper has put his foot in the shoe game. He also made a model for Reebok in 2014.

Lamar – who has won numerous awards, including seven Grammys – recently pleased Sacramento fans during The Damn. Tour, which ran July 12 to Sept. 2, with a stop at Golden 1 Center on Aug. 13.

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