The Pop culture icon teams up with Zoobe for an innovative new way fans can create their own digital alter ego “MUVA” for use on social media
LOS ANGELES, CA (Feb. 25, 2016) – Pop culture’s favorite and outspoken celebrity, Amber Rose teams up with Zoobe to break barriers in the tech world with the introduction of her first 3D character! Amber’s army of “Rosebuds” will be able to customize her character into their own alter ego to express themselves and communicate as Amber Rose in the digital world. Never before has a celebrity given their fans the opportunity to use their physical appearance and personality in this fashion. With her new character, Amber will elevate her MUVA presence in social world!
“MUVA loves connecting with her Rosebuds. I’m excited to see the wonderful things my fans will create with my 3-D character,” says Amber Rose.
“We are extremely proud to add Amber as our first Zoobe Star to our character cast. She has an enormous social media presence, and is constantly challenging the ways in which celebrities remain in touch with their fans,” notes Norbert Richard Meinike, Chief Marketing Officer at Zoobe.“Much like all of our characters, Amber does not shy away from having strong opinions, and we love colorful personalities! At the moment, there isn’t anyone else out there who we see as a more perfect Zoobe Star.” “Now is your chance to have ME come to life right in front of your eyes!” says Amber Rose. “My 3-D character is stepping into your life through your mobile device, all thanks to a new app called Zoobe.”
Amber Rose will “Reveal” her Zoobe character at an exclusive unveiling event during SXSW Sunday, March 13th in Austin, Texas. This free app is available on iTunes and Google Play.
Follow Amber Rose on Twitter: @DaRealAmberRose & Instagram: @AmberRose
Official Zoobe Hashtag: #AmberRoseZoobe
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