I was just reading a profile on apple.com of the record company behind maroon 5. Its cool to read how the process they have for blowing up an artist. I'd like to think that the bay area artist who are on the come up stick to that first school of thought, but the talk on this board by some artist and the mangement that post, it seems we are setting ourselves up for the second school of thought. Especially if we make hyphy a gimmick and use that gimmick to become natinally excepted.
http://www.apple.com/business/profiles/octone/
“The inspiration for our business model was a common thread in the careers of seminal bands like Green Day, the Red Hot Chili Peppers, Metallica, Radiohead. Bands that became seasoned on the road, touring non-stop, performing for live audiences, and rallying the devotion of real fans.
“These days, the marketplace forces many big labels into thrusting their music on the radio or MTV prematurely, hoping to have that blockbuster hit. But we wanted to build a team that could sign the bands they loved and believed in — a record company that was heavily in the artist development business, cultivating artists from the ground up into big, enduring, creative entities.
First and foremost, touring is crucial for us — because we’re trying to secure real fans, not fabricate them with marketing hype.
http://www.apple.com/business/profiles/octone/
“The inspiration for our business model was a common thread in the careers of seminal bands like Green Day, the Red Hot Chili Peppers, Metallica, Radiohead. Bands that became seasoned on the road, touring non-stop, performing for live audiences, and rallying the devotion of real fans.
“These days, the marketplace forces many big labels into thrusting their music on the radio or MTV prematurely, hoping to have that blockbuster hit. But we wanted to build a team that could sign the bands they loved and believed in — a record company that was heavily in the artist development business, cultivating artists from the ground up into big, enduring, creative entities.
First and foremost, touring is crucial for us — because we’re trying to secure real fans, not fabricate them with marketing hype.
