Ask yourselves this.... What does it take to be successful as a Hip-Hop Artist nowadays? Now, the key word in that sentence is "Hip Hop". Please notice that I did not say Pop or Top 40. You have to come to the realization that just because a song you hear is by a Rapper and has a Hip-Hop sounding beat, he is not necessarily a Hip-Hop artist and that the song you are hearing is not necessarily a Hip-Hop song. How can this be? Well first of all, if you're hearing it on the radio it most definitely is not a Hip-Hop song, it is most likely a Pop (Top 40) song. You'll almost never hear a true Hip hop song by a true Hip hop artist on the radio in The Bay Area because there are no Hip-Hop radio stations in The Bay Area. What about KMEL you ask? Sorry to burst your bubble but KMEL is not a Hip-Hop station. It's a Pop station. They play what is "popular". The same goes for the rest of these radio station masquerading as so called "Urban" stations. they will change their format to whatever is hot at the drop of a dime, because to them its all about the money and hey... ain't nothin wrong with that right? Get it through your heads once you cross over to the radio you are no longer Hip-Hop you are Pop. Your music may not change but your classification will.
Anywayz... back to what I was sayin'... So what does it take to be a successful Hip-Hop artist Nowadays? Well since we have come to the conclusion that if you're on the radio you're most likely a Pop Artist and not a Hip-Hop Artist then Radio is not the answer. It would follow that if radio play pretty much puts you in the Pop Artist category then TV exposure would too so thats not the answer either. So now that we have those 2 hurdles out of the way we can get down to business. I believe you only need the following things:
1. Talent (= original recognizable lyrical style, content, and delivery)
2. Good Music (= original recognizable style, with at least a minimum standard of production quality)
3. A deliverable medium and distribution Mechanism
4. Adequate business and marketing skills (includes objectivity)
5. Fans
Out of the 5 most Bay Area artists have only #3 (A deliverable medium and distribution Mechanism) because contrary to popular belief it is the easiest to attain.
In my opinion if you don't have #1 and #2 ,then #3 and #4 will most likely not help you to gain what is ultimately your objective and that is number #5. If most of you had number #4 you would have the objectivity to realize that you don't have #1 and #2 so there would be no need to continue to pursue#3, #4, or #5 anyway. In any case those of you who do have #1 through #3 need to pay particular attention to #4 if you would like to obtain and keep #5.
The Fans (#5) are the key to a successful career as a Hip-Hop Artist. Once you've created your product and distributed it, it's your job to stand behind it. Unless reinvention is part of your gimmick (ala Madonna) then don't keep tampering with it. The fans that you have gained will not appreciate it. If they liked what you' were doing they will continue to like it and eventually become loyal to your brand. Not only that, they will spread your gospel to their friends and family because they know you won't let them down because they know you are consistent. You don't experiment with other peoples money. It aint cool. Give 'em what they came for and they'll be happy. Give 'em somethin' else and they'll leave pissed.
P.S. Originality really does go a long way. If you think of certain artist with cult followings (whether you like them or not) such as Nicatina, Pac, Mac Dre, Cougnut, E-40, Too $hort, and even Smoov-E, when they came out they was on some completely other original shit than everyone else. So many cats have bitten their styles over the years that it's sometimes hard to remember when those styles were fresh and new, but although they haven't all continued to give the fans what it was that first brought them to the table, they got to where by being original.