Yukmouth: Hustle & History
Thursday - November 16, 2006
— by Jeremy Simmonds
Back in 1993, a group by the name of The Luniz debuted on Dru Down's first album, Fools From the Streets. The duo went on to enjoy success with the underground hit, "Ice Cream Man," featuring a video with an ice cream truck -- equipped with gold Dayton rims -- cruising down their native Oakland streets. Soon after, The Luniz (Yukmouth and Numskull) were signed to Noo Trybe Records, a now defunct subsidiary of Virgin Records.
The Luniz released Operation Stackola, which topped the charts worldwide and attained platinum sales. After their sophomore effort, member Yukmouth decided it was time to go solo, releasing Thugged Out: The Abulition. From there, Yuk would go on to chase his solo aspiration, releasing two solo albums and countless compilations, mixtapes and DVDs.
Through his Smoke-A-Lot Records label, the rapper has called his own shots. Now, with a new project in the works, Yukmouth caught up with BallerStatus to discuss his Million Dollar Mouthpiece, a future Luniz album, industry politics, and the commercial popularity of rap music.
Additionally, the rapper gave some insight on police corruption, the spread of crack cocaine and the AIDS epidemic in his hometown of Oakland, California.
Ballerstatus.com: You keep yourself real busy with DVD's, features and albums. Tell me about new project on the horizon.
Yukmouth: Well, All Out War: Volume 3 came out a few months ago, it's a double mixtape with Tupac, Tha Realest, Bleu Davinci and the whole Regime -- me, Gonzoe, Dru Down, Pretty Black, Monstah Gunjah, Young Bossi, Silverback Guerrillaz, Domination [and] Bang Em Smurf. It's mostly features from within my clique.
My album, Million Dollar Mouthpiece, is coming out 1st quarter. It's gonna be one of my best sh--s to date 'cause I'm seeing how n----s is coming, how the industry is coming. It's gonna be on the next level. I've been doing my independent thing, keeping my name on the radar. Lil' Flip, Pimp C, Jim Jones, Mistah FAB, Sean Paul of the YoungBloodz, Keak Da Sneak, and the whole Regime will be on that.
I have "United Ghettos Of America 3" coming, the DVD, n----s know how that go. Then I have "United Ghettos Of America: Eye Candy." That's probably coming first. I'm gonna try that to have that coming before Christmas, to make it available as a nice stocking stuffer.
Ballerstatus.com: What will Million Dollar Mouthpiece be like compared to your other albums, in terms of similarities and differences?
Yukmouth: It's gonna be the whole total package, whether it's the Luniz style or another. A lot of people are like, "Oh, he not doing the grimy," or "Oh, he not doing the Luniz style." You're gonna hear a lot of stuff that you won't even sound like me. I'm gonna show them what I can do.
Ballerstatus.com: You have two albums and DVD's titled United Ghettos of Americas (Volumes 1 and 2). And your group, the Regime, has artists from all across the United States. Why is it important to you to bring unification and regional diversity through your work?
Yukmouth: The whole thing is this, I travel a lot, I have a lot of friends everywhere. That's basically how the Regime started. Basically the same with "United Ghettos of America," I just travel a lot. A lot of rappers don't take advantage of their situation. I just came back from Australia, did lots of filming there. I just take advantage of every trip. You get more fans, because you're putting a city on their map through representing their artists. It's just me giving back to the people. I wanna unify, I'm cool with that sh--. If we unify together, we can a lot of money. A bunch of people working to make money together, make a lot more than just one person working for it.
Ballerstatus.com: Being CEO of your own Smoke-A-Lot Records, what are the ups and downs of the position, and do you ever miss just being able to focus energy on being a recording artist?
Yukmouth: The whole ups and downs about that is being a CEO, and friends of the artists at the same time. At the end of the day, when you're friends, you let some sh-- slide. At the end of the day as a CEO, it's business. I've lost artists because people get too comfortable being my friend. It becomes kicking it, instead of studio time. The downfall is losing artists. They want to be your friend. Personal sh--, sometimes people can't be friends [because of] clashing egos or bi-polar. But, they rap hella good. It's hard to deal with bi-polar people. Some people I've had to let go 'cause of that. It's hard 'cause it's a waste of talent. That's the downfall, separating artists. I have to cut them off. If I was just an artist, I'd probably be their friend still.
The good part is full control of what is going down. A lot of A&R's have a vision of what is going down. When you own your own sh--, they can't tell you sh--, except give advice. You have the power to control everything. I definitely prefer making $8 an album over $0.80, it's a big difference. $10 each DVD, $5 off mixtapes.
Ballerstatus.com: Numskull told BallerStatus about his relationship with you. He said he thought a new Luniz album would be seen in the near future. Can you confirm that a new Luniz album will be released sometime soon?
Thursday - November 16, 2006
— by Jeremy Simmonds
Back in 1993, a group by the name of The Luniz debuted on Dru Down's first album, Fools From the Streets. The duo went on to enjoy success with the underground hit, "Ice Cream Man," featuring a video with an ice cream truck -- equipped with gold Dayton rims -- cruising down their native Oakland streets. Soon after, The Luniz (Yukmouth and Numskull) were signed to Noo Trybe Records, a now defunct subsidiary of Virgin Records.
The Luniz released Operation Stackola, which topped the charts worldwide and attained platinum sales. After their sophomore effort, member Yukmouth decided it was time to go solo, releasing Thugged Out: The Abulition. From there, Yuk would go on to chase his solo aspiration, releasing two solo albums and countless compilations, mixtapes and DVDs.
Through his Smoke-A-Lot Records label, the rapper has called his own shots. Now, with a new project in the works, Yukmouth caught up with BallerStatus to discuss his Million Dollar Mouthpiece, a future Luniz album, industry politics, and the commercial popularity of rap music.
Additionally, the rapper gave some insight on police corruption, the spread of crack cocaine and the AIDS epidemic in his hometown of Oakland, California.
Ballerstatus.com: You keep yourself real busy with DVD's, features and albums. Tell me about new project on the horizon.
Yukmouth: Well, All Out War: Volume 3 came out a few months ago, it's a double mixtape with Tupac, Tha Realest, Bleu Davinci and the whole Regime -- me, Gonzoe, Dru Down, Pretty Black, Monstah Gunjah, Young Bossi, Silverback Guerrillaz, Domination [and] Bang Em Smurf. It's mostly features from within my clique.
My album, Million Dollar Mouthpiece, is coming out 1st quarter. It's gonna be one of my best sh--s to date 'cause I'm seeing how n----s is coming, how the industry is coming. It's gonna be on the next level. I've been doing my independent thing, keeping my name on the radar. Lil' Flip, Pimp C, Jim Jones, Mistah FAB, Sean Paul of the YoungBloodz, Keak Da Sneak, and the whole Regime will be on that.
I have "United Ghettos Of America 3" coming, the DVD, n----s know how that go. Then I have "United Ghettos Of America: Eye Candy." That's probably coming first. I'm gonna try that to have that coming before Christmas, to make it available as a nice stocking stuffer.
Ballerstatus.com: What will Million Dollar Mouthpiece be like compared to your other albums, in terms of similarities and differences?
Yukmouth: It's gonna be the whole total package, whether it's the Luniz style or another. A lot of people are like, "Oh, he not doing the grimy," or "Oh, he not doing the Luniz style." You're gonna hear a lot of stuff that you won't even sound like me. I'm gonna show them what I can do.
Ballerstatus.com: You have two albums and DVD's titled United Ghettos of Americas (Volumes 1 and 2). And your group, the Regime, has artists from all across the United States. Why is it important to you to bring unification and regional diversity through your work?
Yukmouth: The whole thing is this, I travel a lot, I have a lot of friends everywhere. That's basically how the Regime started. Basically the same with "United Ghettos of America," I just travel a lot. A lot of rappers don't take advantage of their situation. I just came back from Australia, did lots of filming there. I just take advantage of every trip. You get more fans, because you're putting a city on their map through representing their artists. It's just me giving back to the people. I wanna unify, I'm cool with that sh--. If we unify together, we can a lot of money. A bunch of people working to make money together, make a lot more than just one person working for it.
Ballerstatus.com: Being CEO of your own Smoke-A-Lot Records, what are the ups and downs of the position, and do you ever miss just being able to focus energy on being a recording artist?
Yukmouth: The whole ups and downs about that is being a CEO, and friends of the artists at the same time. At the end of the day, when you're friends, you let some sh-- slide. At the end of the day as a CEO, it's business. I've lost artists because people get too comfortable being my friend. It becomes kicking it, instead of studio time. The downfall is losing artists. They want to be your friend. Personal sh--, sometimes people can't be friends [because of] clashing egos or bi-polar. But, they rap hella good. It's hard to deal with bi-polar people. Some people I've had to let go 'cause of that. It's hard 'cause it's a waste of talent. That's the downfall, separating artists. I have to cut them off. If I was just an artist, I'd probably be their friend still.
The good part is full control of what is going down. A lot of A&R's have a vision of what is going down. When you own your own sh--, they can't tell you sh--, except give advice. You have the power to control everything. I definitely prefer making $8 an album over $0.80, it's a big difference. $10 each DVD, $5 off mixtapes.
Ballerstatus.com: Numskull told BallerStatus about his relationship with you. He said he thought a new Luniz album would be seen in the near future. Can you confirm that a new Luniz album will be released sometime soon?