I wouldnt market to everyone,cause It dont work like that.You have to set up your marketing for your target audience.For example If you a gangsta rapper,why would you promote to the backpackers and vise versa,and I wouldnt tell a rapper to make a song for anything or body in particular...just make songs to the best of your ability,thats part of the problem we feel we gotta make certain songs ...fuck that be you...although if you do make songs for the masses i aint mad,its business. how about this...I dont care if you got a million dollars behind you...if you selling beef, a vegetarian wont buy it no matter how good it is.If I had a good amount of resources..I would (being I am mostly doing gangsta shit) research every state,draw a graph and show what consumers are buying,I would then do the same for each big city,or region in that state.From there I would know my target areas...Hit the college radios,and underground radio stations,clubs,and have a street team hit all that up,have commercials aired on the local cable network,maybe even buy some advertising on the more popular radio stations.....they may not play your music,but they will play your advertisements,I would hit up some military bases and hand out promotional material to them....remember there are people on that base from all over..then they take what they got from you to there home town far away when they on leave...I would hit up alot of high schools and give away lots of free t shirts and other shit.....the list goes on.....but thats a dream cause i aint even got resources like that...yet..