TRIPLE H RETURNz WIT BSN BEHIND HIM

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Feb 5, 2005
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Triple H returns to WWE ring backed by BSN

Boca Raton, FL -October, 2005:
BSN signs WWE Superstar Triple H to a one-year endorsement agreement. The agreement marks the beginning of what is expected to become a long-term relationship between Triple H, BSN, and World Wrestling Entertainment, Inc. (WWE).





"Our announcement represents another strategic step in our efforts to dominate the global marketplace as the leader in products that support your physical performance and appearance," remarks BSN CEO Chris Ferguson. "We expect our partnership with Triple H and his association with the WWE to be another powerful catalyst for continued growth and increased brand awareness. The combination of HHH's worldwide presence and vast fan base make an excellent match for our brand and our global vision."





Triple H is a 10-time World Champion, has appeared on numerous television programs such as the Drew Carey Show and MTV's Punk'd and made his film debut in last year's hit, Blade Trinity. Triple H began using BSN products to support his physique and performance during his grueling traveling and appearance schedule. He returns to the wrestling ring on WWE's RAW during a historic 3-hour live show to air on October 3. This also marks the date upon which the WWE returns to USA Network from Spike TV.






Earlier this year BSN signed seven-time Mr. Olympia winner Ronnie Coleman to a two-year industry record-breaking endorsement deal. Coleman is regarded as the most muscular bodybuilder in history and is expected to win his 8th title at the Mr. Olympia in Las Vegas in October. Arnold Schwarzenegger has won the Mr. Olympia seven times.

About BSN
BSN makes dietary products that simplify the achievement of top physical and mental performance. In less than four years, BSN has launched itself to the top tier of the global performance support product marketplace.