is google racist?

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emma

Sicc OG
Apr 5, 2006
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#5
http://newsfeed.time.com/2010/06/28/the-baffling-2204355-google-search-what-does-it-mean/

The Baffling 2204355 Google Search: What Does It Mean?
By: MEGAN GIBSON



You may or may not have noticed that when you type in 2204355 into Google and hit the I'm Feeling Lucky button this inexplicably happens.

Blogs and online forums are going on about how hilarious and awesome the chicken eating, dancing man is (is it really, though?) and someone has already snagged a 2204355 domain name and twitter handle. But so far there are no answers as to why this happens or what it means.

NewsFeed is completely mystified by the meaning behind the video and, sadly, it's not the first time the Internet has left us baffled (looking at you, Badger Badger viral video).

Is it just a random meme that means nothing, thereby making it awesome? Or is there some meaning that will only be revealed once the video is everywhere? Or is it meant to confuse everyone into thinking it's something significant when it's actually not, thereby making everyone feel stupid? We just don't know!
 

emma

Sicc OG
Apr 5, 2006
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#6
http://www.salon.com/life/feature/2010/06/29/mysteries_of_2204355_kfc

TUESDAY, JUN 29, 2010 09:48 ET
Behind the 2204355 prank
The Internet is baffled by a site with a black man dancing with fried chicken. We untangle part of the mystery

On-screen, a young man is dancing to a crude synthesized track that could double as the score for a Super Mario Bros. porno. A rainbow pattern scrolls from left to right behind him. The dancer is holding chicken legs in both hands and ripping into them as he dances, chewing in time to the music and occasionally lunging into the camera and smiling.

Sometime Monday word started to circulate that if you typed 2204355 into Google and hit "I Feel Lucky," this strange little loop would show up. By midday, the same Google search led to this entry on Time magazine's "Newsfeed" blog, where writer Megan Gibson declares herself "completely mystified by the meaning behind the video and, sadly, it's not the first time the Internet has left us baffled (looking at you, Badger Badger viral video)."

Tempting as it is to enjoy the dancing chicken man as the latest in an endless supply of WTF? diversions (the Internet's second most beloved product after porn) and ask whether it's racist or just silly and surreal, let's try to get to the bottom of it. We can start by asking why a young, presentable, presumably self-respecting black man would un-ironically dance and smile on camera while eating chicken legs.

The answer is, "Because he's an actor appearing in a commercial."

Type "Racist KFC Commercial" into the search box on YouTube, and eventually you'll run into this fragment of a KFC ad. Although this particular clip has been stripped of logos, it's clearly part of a Web-based 2009 KFC ad campaign for the chain's then-new lineup of grilled menu items. And that guy who appears at the :15 mark is the same guy in the 2204355 clip.

The campaign was titled "Unthink KFC." Part of it revolved around "the chicken dance," which KFC apparently hoped would become a phenomenon on the order of the lambada. According to a KFC press release, the campaign encouraged customers to show their excitement over the chain's grilled chicken by "uploading a video of themselves shaking their chicken dance to the KFC music track provided on the site. Users can then rate and watch their friend's videos." The music cue in the 2204355 loop is the same one used in other ads from this KFC campaign.

Alas, I can't identify the actor in the 2204355 loop. An hour or so of perusing actors' online résumés yielded no likely suspects, and given certain bloggers' outraged response to the campaign's parade of stereotypes (tight-assed WASP, kamikaze Japanese guys, shimmying brothas and sistahs), I doubt this actor, whoever he is, would list such an ad on his résumé. Then again, if this mini-craze goes on for a couple more days, he might decide to hold a press conference.

The first time I saw the 2204355 video, I wondered if it was an online version of culture jamming -- a late-20th century category of underground art that deconstructs pop culture in order to 1) critique its more offensive or sinister aspects, or 2) transform it into modest, playful, sometimes mystifying examples of personal expression. (Examples include the urban sticker campaigns by graffiti artist Adam Cost and Shepard Fairey. Then I thought it was an Internet meme that somehow got unveiled in its beta stage, before its creator had time to polish it and upload it to YouTube.

Now I think it's just a fragment of an incomplete viral video, made by some prankster with a sense of style. I have identified plausible candidates who've done previous work in this vein and e-mailed them. I'll let you know if I hear anything back. But this ain't Watergate, and I'm not Bob Woodward, so if you know anything, let us know in the comments.


 

emma

Sicc OG
Apr 5, 2006
5,237
2,051
0
39
#7
http://knowyourmeme.com/memes/2204355-coxinha-roll


2204355 (Coxinha Roll) (2010)Researching

About

2204355 is an example of a “specific number ID meme.” These tend to be self-reinforcing memes wherein the meme is created by people searching for the number assigned to the meme.
This meme is also known by the names “Awesome Rainbow Chicken Dance” and Coxinha Roll.
This meme consists of a specific number used as a unique identifier, and this low-resolution flash animation of a man performing a humorous dance while eating two pieces of fried chicken, accompanied by a 80’s video-game style background music and colorful blinking lights.
“Coxinha”, in Portuguese, means thighs, as in chicken thighs.
As a bait-and-switch.

On 4chan, there have been people tricking each other into typing “2204355” into Google search and clicking “I’m feeling lucky”, which also leads to that page. This happens because the name of the file on the server is “2204355.swf”. This sort of “bait and switch” utilizing Google Search forces the content to trend.
Origin

The video itself is comprised of two main elements: the dancing chicken-eating man and the background audio.
The dancing man came from a Kentucky Fried Chicken ad campaign which aired in 2009.



The audio is a remix of the theme song from the late 1980’s television show ALF by chiptune artist Zalza, also known as Alessandro Bulér from Sweden. He commented on the video on his Last.fm page
The original flash loop was posted to Pown.it on January 14th, 2010. It was created by a user named w33n.
The loop became associated with 2204355 in March 2010 when the .swf file was uploaded to Imageshack. In July 2010, the imageshack uploader created a Facebook fan page to document their original upload.
Google Insights

Significant Google search data began on June 26th, 2010.
Further spread

On June 28th, 2010, Reddit user MaximumInteresting created the thread Go to Google, type in 2204355 and click I’m feeling lucky. Just do it reaching the Reddit front page with 282,677 readers, 977 points (59% like it) 3,080 up votes 2,103 down votes within the first 24 hours.
Just as the Reddit thread peaked, it was carried to Buzzfeed by Reddit Top Links.
Still within the same day, it was also mentioned in Happy Rainbow Chicken Dance and How To: see the awesome rainbow chicken dance.
Analysis

Time Magazine is aware of the meme and they’re baffled by the random number, stating that no one knows what it means. But the numerical keyword meme is something we’ve seen before in 241543903 (Heads in freezers) and Filler #71519 (Jay Sherman YTP).
update Time.com’s Buzzfeed profile has also submitted “The Baffling 2204355 Google Search. What does it mean?

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