The Ambassador of the Bay, E-40, joins Sway in the Morning to celebrate a historic milestone in hip-hop. In this exclusive sit-down, 40 Water breaks down his massive new project, Turning My Money Over, which stands as the first-ever quadruple album in the genre’s history. ??
Throughout the conversation, E-40 shares invaluable wisdom on career longevity, the importance of maintaining genuine relationships, and his evolution from a local pioneer to a global icon. He dives into the stories behind legendary collaborations with artists like Havoc and Big Sean, while reflecting on his deep roots in Vallejo and the Bay Area. Whether you are a fan of the music or looking for entrepreneurship advice, this interview is packed with game you cannot find anywhere else. ?
Key highlights include his thoughts on the current state of hip-hop, memories of Tupac and ODB, and the business lessons he learned from ventures in real estate and the food industry. 40 also discusses his recent Diamond certification and why he believes hip-hop is a sport for every generation. ?
Chapters
0:00 Banter and Bay Area Roots
3:20 Discussing the Jason Martin Project
6:45 Collaborating with Havoc and ODB
10:15 Global Success and New York Records
13:50 Navigating Fame and Internet Toxicity
17:30 Longevity and the Agism Narrative
20:40 I Don’t F With You Going Diamond
23:15 The Meaning of Turning My Money Over
26:50 Fashion and Attending the US Open
30:10 Defining the Woo and Street Slang
34:20 Detroit Connections and Shared Culture
37:45 Entrepreneurship and Business Failures
41:30 Bouncing Back with Game University
45:10 Soul of Vallejo and Supporting Talent
48:50 History of The Click and Tupac Memories
52:00 Future Goals and the Walk of Fame
54:30 Levi’s Partnership and Niner Gang
Speak On It!