First and foremost.. his loyal following is attributed to his talent, without which, people wouldn't delve further and try to seek information and get to know the man behind the rap moniker. Due to Tech's blatant honesty you get to find that Tech N9ne and Aaron Yates are one in the same.
Tech N9ne is identifiable to "normal" people. He stated himself in an interview he is just a normal dude with an extraordinary talent. Besides his god given ability, his love for his fans is reciprocal because of how close his bond is with them and the lengths he goes to show his appreciation for them continually supporting him.. the love comes straight back.
I typed this in another post but I think it is extremely relevant..
Tech N9ne (the man & rapper) is a good source of inspiration just for the great deal of hardship he has gone through (some his fault I would assume, some not) but despite this he gives off an integrity, honesty and just a general attitude towards others that I find honourable and I assume most his fan base would feel the same. No one is perfect and Tech doesn't claim to be but those qualities and his love for his fans and his continuing support for his family, those closest to him and the Strange label are definitely admirable in my opinion.
ECF'NW.