The Bay (just like the NorthWest--Seattle, Portland, etc) needs more constantly-updated universal websites. That is, all-inclusive hip-hop sites that you can point everyone to at shows, get-togethers and so on. Most of the ones out there now are frauds, with minimal news sections and mostly lame album reviews and "interviews", which look more like e-mail chats than anything useful. Fans need to feel like, if they were to go on a 3-week vacation to Europe, they could come back, go to the website, and catch-up on 100% of what they missed. Anything less is unacceptable.
Solid shows are also a must. And the people must feel safe going to them. And we can't forget, stop it with that one-hour-outside-the-city bullshit. Pay the extra money and do it in a convenient place. That way, maybe someone other than Rappers and your Family Members will show up to see you perform.
Mixtapes. NY-Style (stop it with putting Paul Wall and Jay-Z on your shit. KEEP IT BAY!). Spread all over the place. The people need to know that DJ ____ always has that hot shit, and that if you make it to a DJ ____ mixtape, then you are going places. As of right now, the people have no clue what the real is, and just have to take everyone's word for it. That only works so many times before they get burned and say "Fuck it!"
What does the Bay have to offer?
All of the above and more. They just need someone to get on the ball, quit fucking around, drop their pride, stop trying so hard to be "down", and get to work. The Bay personality cannot be fucked with. Arrogant and cocky yet down-to-earth and insanely creative at the same time. Forget time--it's only a matter of determination.