Tech N9ne 'All 6's And 7's Interview with SM Blogs

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Nov 27, 2007
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http://blog.therealtechn9ne.com/201...-all-6s-and-7s-interview-with-sm-blogs-audio/

In between the grueling studio sessions to wrap up the recording for his upcoming blockbuster album, All 6′s and 7′s, we were able to get Tech on the phone to discuss a few things about the album itself, the meaning of the pledge, and his status as ”cult leader”. Candid and revealing as always, Tech pulled no punches with his answers.

You’re in the studio, still recording All 6′s and 7′s. What does this album mean to you? Is it just another album or does it represent a new stage in your career?

It’s totally something new man. It’s all about now. “All 6′s and 7′s” is a term that comes from playing craps. When they say you’re “All 6′s and 7′s” or “at 6′s and 7′s”, it’s that you gotta be confused to put all that money on one thing. You gotta be confused to roll like you do or crazy to place that kind of bet, you know what I’m saying? The actual meaning of the term, it means in a state of confusion or disarray. Me, I’ve always been confused spiritually and the whole world is in disarray right now when you look at it. So, it’s all about now, you know what I’m sizzlin? So, All 6′s and 7′s: totally confused and disarrayed. This album is doing everything, you know what I mean? It’s doing everything at once.

Musically, it’s represented that way?

Totally, that’s what I mean. The music is doing everything, you know what I’m saying? I don’t really want to give it away but with saying All 6′s and 7′s meaning is confused, I can do anything and everything. I can do any style and everything within that style. With this album I actually had a different type of canvas. I didn’t follow a pattern. I didn’t follow a pattern at all. If I wanted to put someone at the very end of a song, if I wanted somebody for two bars, I did it. If I wanted somebody on four bars I did it, or a sixteen bar verse. I just used this canvas to do whatever my dreams told me to do and with the title All 6′s and 7′s it allows me to do that. I don’t have to have a pattern. It’s just everything: it’s just a clusterfuck like it’s always been but to the 20th pattern.

Tell me about the album artwork: who’s idea was that and what does it mean to you?

The artwork was my idea. I had an idea before that which is why I got a personal trainer because I originally wanted to be on the cover naked with some kind of 6 and 7 thing over my dick so you couldn’t see it and some black boots. All my partners out in LA told us that if I did that and one person complained that they would take the albums off the shelf. So I said “okay, have me in a Mike Tyson towel,” one of those towels you cut the hole in and put over you so it can expose my chest and my arms to see me branding myself, because when I was naked I was still going to be branding myself, I was going to be all 6′s on one side and then all 7′s on the other side, naked. I just kind of covered myself with the Mike Tyson towel and the brands. We freaked it out, the Strange Music towel, and it’s beautiful to me. All of my fans are saying it looks like a Mortal Kombat character. I’m like “Hell yeah,” that’s what I wanted.

This is an old topic, a dead horse, but I want to revisit it from a new angle. Of course you’re still probably getting people saying you’re going mainstream and stuff but the way I want to revisit this is I want to ask: what does the “Fuck The Industry” slogan mean to you and do you still stand behind F.T.I.?

I still stand on F.T.I. all day, all night. Strange Music is one big Fuck The Industry because we let people know that we can do it our way and we didn’t need a major label to succeed. We did this: we sold over a million copies independently, we still doing it, we’re selling out our tours. Strange Music in itself is one big Fuck The Industry. When you look at the song I did with T-Pain and Wayne called “Fuck Food”: I got two of the biggest artists in the rap game, put them on a song called “Fuck Food”. We’re cursing all through it, we’re doing music. We doing what we felt, not putting these niggas on the album to fucking sell records. It’s just like I heard these niggas on these records and we did it and I didn’t do it to put on the radio or nothing like that. That’s a big Fuck The Industry. We can do what we want to do and that’s what makes us number one and that’s what makes us one-hundred, because we can actually say “Fuck what ya’ll doin, this is what we doing and we’re succeeding at it!” That’s one big fuck the industry! Tech N9ne is one big Fuck The Industry because I’m letting people know that you can do it other ways and still succeed.

With your loyal fanbase and to the extent that they’re dedicated to your music and your message, it has some people calling you a cult leader. How do you feel about that?

Cult leader? (Laughs)

Yeah they’re comparing you to Jim Jones or David Koresh.

You know that’s real fucked up to compare me to Jim Jones or David Koresh. Those were not people that were for the greater good. If they’re trying to say that I’m going to feed my fans electric Kool-Aid, that got me fucked up. If they’re saying that I’m telling all my fans that we’re going to kill ourselves to go to heaven, that got me fucked up. If they’re saying I’m going to tell my fans that we’re going to shoot motherfuckers who penetrate our love…maybe! Now, I don’t know if that’s what David Koresh did but I do believe that at the end of all this we have to protect our loved ones so if you’re in my compound or if you’re in my house and we have to protect ourselves with ammunition, best believe I’m going protect myself from the evils that may be outside that door. So if they’re saying that, yeah, but that aint got nothing to do with my music as of now. If they’re saying the Techn9cians remind them of something of a cult, I haven’t turned nobody on. I haven’t said we gotta get these people on or turn these people against you. All our shit’s about love and if you’re shit’s not about love–if you’re shit’s about evil then you might have a problem with me and the Techn9cians but other than that they’re just a fanbase to me.

Do you think you have the best fans in the world?

I think I have wonderful fans. I don’t know what the other fans are outside of my fans so it’s hard for me to say until I go and see other fans. I’m expanding everyday but what I have right here, I’m totally happy with.

Why do you think people are looking at you and calling you a cult leader?

I think because of the tattoos my fans put on themselves of me, I think it’s because of the pledge I came up with, I think it’s a number of things but I believe in togetherness. If we’re going to be doing this music, make it mean something, make people feel something to want to come together so if we’re ever in trouble together we’ll go together, we’ll go at that evil together. I believe in teamwork. If all that whole team is believing in love and love is what we got and we’re going to fight evil with love, shit there’s no way we’re going to lose I don’t think, unless they got bigger guns than us, or they got bigger bombs than us, or whatever. We gotta make money. We gotta make money for war. That’s what Pac said: “You can’t go to war if you aint got your money right, now I got my money right, now we can go to war.”

Tell me about The Pledge of a Techn9cian. Where were you? How did that happen? How did you come up with that?

I was at my house. I was thinking that it was time. It’s like Lil Wayne said my name and it started turning a lot of people on to me and I appreciate it. It started making a lot of people look my way. But my people over hear that I was already with, I didn’t ever want them to think I would alienate them to get other fans to do anything, to get other fans, to continue to do what I do to get other fans. What Wayne did helped a whole bunch but I kept doing me though, I aint doing nobody else so I wanted to let my fans know: “Okay, all these fans about to come in so we’re about to clique up right here together. I’m going to have our pledge and we’re going to put the pledge on them if they want to be a part of us, they gotta know the pledge.” When I say “one, two, three spit it” they’re supposed to be able to say it to me. So I had to make a pledge for the existing fans, the core fans, to say “Okay, this is what we’re going to have, and when the newbies come in we’re going to teach them.” We’re going to spread and keep spreading. So I had to make us real clique-y real quick before it gets out of hand because it’s about to get out of hand.

You think it’s about to get out of hand?

Yes, I know for a fact: it was written.

Why do you think your fans are so dedicated to your music, does it go back to what Quincy Jones told you almost 20 years ago?

Yeah, “Rap what you know and people will forever feel you.” They feel that I give all of me: I’m inside out, and when you do that…Dead Prez said “But then if you a liar-liar, pants on fire /Wolf-cry agent with a wire / I’m gon’ know it when I play it.” When they listen to my music they know that shit aint fake, I’m talking about my life. So the next nigga that say “I don’t listen to that Tech N9ne, that shit aint real.” Their reality is different. Their reality might be selling dope everyday so want to hear a dope dealer speak, and that’s cool. My life is something different, I’m aint no motherfucking dope dealer I deal dope music. I aint cooking shit up in the kitchen. If that nigga respect good music and good lyricism, then maybe he’ll love Tech N9ne, I’m just saying that my fans see that that shit aint fake, and I can’t see the next nigga saying that because I don’t do what they do then it’s fake. No, I think everyone’s reality is different, and my fans connect with my reality.

How much longer do you want to do this for?

As long as I’m breathing I guess. I keep getting younger man. As I’m getting older I feel like I’m getting younger. My bones are getting stronger instead of weaker, my dick is getting bigger, I’m starting to breath a lot better. Ahh…it just feels like…I’m getting gray hair on my balls and everything but I shaved that shit off, it’s great! Other than that I’m getting younger. When you see me on that stage man I look like a young boy you know what I’m saying? I think I got time in this shit. I really don’t know. I’m torn because I’m ready to go, I’m ready to go, It’s time to go! I’m ready to go with this music. This new wave has hit me, boom! I’m ready to go, but at the same time I still do want to kick it with my children. I miss a lot of time so I’m torn. Yes, I’m going to go and provide my kids with whatever the fuck they need. I feel like I’ve got time in this shit. I’ll know when it’s time to stop. My fans will let me know. I’m thinking they’ll let me know…I can’t say.

Anything you want to say to the fans before we close this out?

Together we are a powerful force,
As one mind, body and soul.
Let no evil enter nor attempt
To reduce us because of the beliefs we hold.
And with this love c0mbined with our strength,
We ward off pain and stress.
Technician I am wholeheartedly in life and in death!
 
Nov 14, 2002
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The only problem with the FTI answer is that Tech conveniently leaves out, is that the whole basis of the FTI campaign was "Download my shit for free, I trust you to buy it if you like it".

If "Well I worked with T-Pain and Wayne on the same fucking track, but it's got cursing in it so it's not 'industry' shit" helps Tech sleep at night, that's cool. But it's a line of shit to me. I mean... the "Leave Me Alone" song and video could have been called "MTV Please Play Me".

It's one of my fav Tech songs, so I'm not knocking it... But Tech constantly avoids the issue of what FTI really was at the time. Tech didn't make commercials saying "Fuck the industry, I'm gonna take Strange and make it a major label on my own"... The commercials were "Radio won't play my shit, so you can download it."

That was it.

Strange Music is one big Fuck The Industry because we let people know that we can do it our way and we didn’t need a major label to succeed.
Tech and Trav did it "their way" with the help of A LOT of money. Suddenly FTI became "tiny label makes it big". Well that's all well and fine, but it's easy to yell "Fuck the Industry" when you have a dude behind you throwing cash at everyone and everything... Broke motherfuckers don't get that chance, Tech's skills or not.

Anyway my point is that FTI didn't stand for what he is claiming it did, and if he was so about it these days, the least we'd be able to do is post a link on the board to grab the albums. He wanted to give the shit away when he wasn't making shit, but now that he's making a buck, the point behind FTI seems to have changed dramatically.
 
Dec 14, 2005
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I guess..

Regardless of what FTI started out as, Tech still is in the independent category, making mills despite the industry. To me thats sayin FTI in a much bigger way.

And that shit about Travis is some dumb shit.. so you think if Trav was throwin dough your way youd be a successful independent rapper? Doubt it dude
 
Nov 14, 2002
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If he weren't important in the process then what is he there for?

Ask people like Infantry Elite if they wish they had someone like Travis funding their music careers. Nobody is going to say "no, I prefer to burn my cd's one at a time on my laptop".

And indie label or not, the FTI campaign was never about that. It somehow is now, because they have to claim they're still all about FTI, but they don't want you to download their shit anymore. So now FTI has become something it wasn't originally intended to be.

And how is being on a Weezy track, or having him on your cd "Fucking the industry" anyhow? It exposes Weezy to people that most likely don't want to hear him, and it gets Tech fans to SUPPORT the industry by buying Wayne's album merely for a Tech feature. Being a successful indie label isn't "fucking" anyone.
 

L.D.S.

The Bakersman
Aug 14, 2006
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Aww, poor Tech got paralleled to a cult leader.

That's what happens when you slightly glorify it in your music and ask your fans to take a pledge.

lol

Got you fucked up, Tech? Comes with the territory, right?
 
Sep 24, 2002
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Aww, poor Tech got paralleled to a cult leader.

That's what happens when you slightly glorify it in your music and ask your fans to take a pledge.

lol

Got you fucked up, Tech? Comes with the territory, right?










na seriously, LDS is on his emo benge taking the zero pledge
 
Dec 14, 2005
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#8
Zero,

My point was that you have to have some actual talent to go along with that money if youre going to go anywhere. Its not like mainstream shit where you can just have money and be popular.

and didnt AP triple in sales after the FTI campaign? I dont see why they wouldnt do that for every album.. wait technically they are, Travis cant stop anyone from taking advantage of the internet. So most people probably listen to see if they like before they buy. Yet they still sell a lot of units for an indie label.

That type of shit doesnt happen when youve got 2 million teenyboppers ready to buy your album on day one soley based off one song played endlessly on the radio.
 
Oct 6, 2008
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The only problem with the FTI answer is that Tech conveniently leaves out, is that the whole basis of the FTI campaign was "Download my shit for free, I trust you to buy it if you like it".

If "Well I worked with T-Pain and Wayne on the same fucking track, but it's got cursing in it so it's not 'industry' shit" helps Tech sleep at night, that's cool. But it's a line of shit to me. I mean... the "Leave Me Alone" song and video could have been called "MTV Please Play Me".

It's one of my fav Tech songs, so I'm not knocking it... But Tech constantly avoids the issue of what FTI really was at the time. Tech didn't make commercials saying "Fuck the industry, I'm gonna take Strange and make it a major label on my own"... The commercials were "Radio won't play my shit, so you can download it."

That was it.



Tech and Trav did it "their way" with the help of A LOT of money. Suddenly FTI became "tiny label makes it big". Well that's all well and fine, but it's easy to yell "Fuck the Industry" when you have a dude behind you throwing cash at everyone and everything... Broke motherfuckers don't get that chance, Tech's skills or not.

Anyway my point is that FTI didn't stand for what he is claiming it did, and if he was so about it these days, the least we'd be able to do is post a link on the board to grab the albums. He wanted to give the shit away when he wasn't making shit, but now that he's making a buck, the point behind FTI seems to have changed dramatically.
Well put..
 
Nov 14, 2002
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My point was that you have to have some actual talent to go along with that money if youre going to go anywhere.
Sure. I understand that. That's why I originally said "Tech's skills or not".

It's just that most "indie" labels don't have the money to do things like print GOD KNOWS how many thousands of Playa cd's and vinyls, decide that's not their single, and print GOD KNOWS how many Imma Tell cd's and vinyls, ship them all over the country, buy airtime on MTV, and somehow get the album (AP) into Best Buys and Tower Records (RIP) all over the nation and many other countries.

The "indie" category for labels is a very blurry line. As far as I can tell you can be spending close to or as much as "major label" money on a project, but if you don't have a major name on the back of your cd, you're still an "indie" label.

At what point does a label surpass their "indie" status and become "major" despite not being associated with a major corporation?

That type of shit doesnt happen when youve got 2 million teenyboppers ready to buy your album on day one soley based off one song played endlessly on the radio.
For every one pop star out there, there are 200 lesser known bands that are signed to majors that get the same budget or less than Tech spends on his albums, I would bet.

And they go into the studio, do the work, and leave. They don't hang out for hours on end racking up bills, because if they did they'd lose the "Once in a lifetime" chance they've got, since they're playing ball on someone else's dollar.

I respect anyone who can start a business of their own from ground up. Most of them don't start with so much money to throw around is all.