Yea i dont know how macklemore sounds but when i heard the xavier track i was like ok thats a realer version of macklemore. Maybe both being from washington is the only similarity tho but yea he got something catchy as u say. Commercial but not in a bad way just some sort of mass appeal. I can see him touring its good music to be played live. Different people can have a good time to it.
Just realized "its goin down tonight"!!! Much success dat should be a nice event and help to open up new oportunities.