Some of you wonder why Strange doesn't do what most labels do to promote their artists. Some of this is a bit slow but you should watch the whole thing.
One statement that stands out is that most rappers have to go platinum just to be able to pay back their record company advance. Another statistic is that almost 80% never pay back the initial advance they get because they simply cannot generate the necessary revenue to do so.
Strange tries to put artists and the label in a situation where they can both operate in the black as soon as possible on each project. That way guys can have rap careers. Not just get into debt on both sides quickly.
Take into account that this was made when rappers were making LOTS more money than they do today from record sales.
They start breaking down numbers at about 1:30 if you wanna skip the fluff.
One statement that stands out is that most rappers have to go platinum just to be able to pay back their record company advance. Another statistic is that almost 80% never pay back the initial advance they get because they simply cannot generate the necessary revenue to do so.
Strange tries to put artists and the label in a situation where they can both operate in the black as soon as possible on each project. That way guys can have rap careers. Not just get into debt on both sides quickly.
Take into account that this was made when rappers were making LOTS more money than they do today from record sales.
They start breaking down numbers at about 1:30 if you wanna skip the fluff.