Any season I did not have a legitimate shot at winning the Championship I would play for a draft pick.
Human's as a species have an innate tendency to overvalue the present and undervalue the future (which is why so many people still smoke cigarettes - because the negative consequences are not immediate).
A manager that has the ability to control that impulse would be at a great advantage over his peers.
If the Hawks make it to the Superbowl this season I will eat my words, otherwise, we just wasted the opportunity to make our franchise a legitimate contender to do so in the next few years.
Not only would I have played for a draft pick, I would have traded any player of value that is too old to still have value in 3-5 years when the franchise is ready to compete for the championship (Leon Washington being a prime example)
