like it or not, ICP is bigger than Tech N9ne AT THIS MOMENT.
ICP has multiple platinum and gold records, multiple platinum and gold movies. They debut on the charts with a solid spot every release, 9 out of 10 people have heard of ICP if you ask em in the streets. They are a solid company, and prove it time and time again. Sure, most people think the image is corny as hell, but they are smart. They play it up, get paid, and get their name known.
Tech realizes that alot of juggalos were diggin his music, why NOT cater in that direction and get himself known in another community? It all boils down to records sold, tour tickets being sold, merchandise being sold, and a fanbase that appreciated what he is doing.