alot of the people i have heard speaking on it is people that make videos themselves therefore know the simplicity in this video from a technical aspect. inf hit the nail on the head, something as simple as color grading can take your video from a 2 to a 7, it just seems like a lazy video. think about it, they dropped the ball by never making a video to their first hits, "its getting hot" "bottles up" etc, now that the got a second chance to capitalize on their current buzz, they go and make a half assed video.