I wanna hear genuine life experiences being rapped about in a creative, smart way. I don't necessarily need to hear back to back multiple syllable rhymes, but put some thought into it. Don't be lazy and conform to trends. I'm not a child, I don't need you to dumb down your lyrics for my benefit. I have a brain and am more than willing to use it when listening to music. Oh you have a song about how you're hyphy? and one about having dreads? and a song about how you get stupid? YEEEEEEEEEEEEEEEE!!!! Sign me up.
As far as subject matter goes, I think it should be dependent on the background/lifestyle of the particular rapper. I wanna hear Tech rap about how his struggle to be successful in music has put a strain on his home life. I wanna hear Raided rap about his past mistakes and how he learned and grew from them. I wanna hear Pac rap about society and the human experience. People say Pac contradicted himself in his songs but they don't realize he told these stories from multiple perspectives and points of view. That's what I want to hear in a rapper.
Do I want to listen to Soulja Boy rap about killin fools? No. (do I want to listen to Soulja Boy at all? Still no.) My point is stick to rappin about what you know.
What I don't want to hear is any song about how much jewelry, clothes, cars, rims, houses, bitches etc.. rapper X has. Who cares. I want substance in my rap and for the most part that doesn't exist anymore.
Rant over. Now excuse me while I conform to trends.
pussu, tiddies, and HAD areolas breh. no marty.