The FRESHMEN.
5 freshman videos go up against each other for voting on a weekly basis, and the one with the highest votes will get an automatic add into rotation on mtvU!
The new FRESHMEN contenders for week of 12/11-12/15 are:
La Rocca-"This Life"
Tokyo Police Club-"Nature of the Experiment"
Midnight Movies -"Patient Eye"
Tum Tum "Caprice Musik"
Tech n9ne - "Bout ta Bubble"
How to Vote?
Votes for fans favorite video can be made online via our website http://www.mtvu.com/music/freshmen/
Fans can also vote via Mobile by TEXTING the word FRESHMEN to 22422 on their mobile phones
*Standard messaging rates apply
Every week a winner will be announced, and that winner will get a prime spot showcasing it's victory on the website, along with a direct add into video rotation with specialized graphics the following week.
When to Vote?
Voting begins at 11am on Monday 12/11 and ends at 11:59am on Friday 12/15
Winners will be announced both online at mtvu.com and on-air beginning Monday 12/18 and will be added into mtvU's video rotation immediately. As stated above, special tags and messaging will be attached to the winning video as well!
Please let me know if you have any questions! I've re-attached Yomi's email explaining the FRESHMEN its past & present significance and success stories!
As you may know, mtvU has had a great track record in regards to helping launch developing artists into the next level. Through our emerging artist show The Freshman, we've been able to get a sense of what our viewers (the college students) have an affinity for in our ever changing musical landscape. As many of you know, every week, we showcase 5 new videos, and college kids come to our studio to sit in, watch and comment on then, generally hitting the nail on the head as to what is going to break out of the pack. Past freshman artists include Fall Out Boy, Kanye West, Matisyahu, Franz Ferdinand and much more. Generally, we like to give love to the artists that stand out from the mix, and those artists are typically the ones who "graduate" to the realm of stardom. Past freshman artists have been featured on our themed shows, co-hosting opportunities, tours and our spring break. All of that serves as a barometer sometimes for artists getting on MTV2 and MTV. Being the network for the students, and essentially by the students, we've decided to let the students help choose the next big thing! Starting Monday, July 17th, the freshman videos will go up for voting on a weekly basis, and the one with the highest votes will get an automatic add into rotation! Video can be made online via our website (www.mtvu.com ) and on select mobile devices. Every week a winner will be announced, and that winner will get a prime spot showcasing it's victory on the website, along with a direct add into video rotation with specialized graphics the following week. That being said, we are asking all of you to keep mtvU in mind when you have artists that may fit the criteria, and to keep us posted as to upcoming video submissions. We want to be a part of the entire story, so even if you are planning to submit a video, an MP3 of the song in advance would be great, jpegs, and of course press clips all help the cause. Your current label rep can help you with any questions and or comments that you may have. We thank you for your time and hope to receive all of your amazing material!
