{"id":63327,"date":"2015-08-04T15:16:31","date_gmt":"2015-08-04T15:16:31","guid":{"rendered":"http:\/\/siccness.net\/wp\/?p=63327"},"modified":"2015-08-04T15:16:31","modified_gmt":"2015-08-04T15:16:31","slug":"cult-hero-e-40-25-years-in-hip-hop","status":"publish","type":"post","link":"https:\/\/www.siccness.net\/wp\/cult-hero-e-40-25-years-in-hip-hop","title":{"rendered":"Cult Hero: E-40 &#8220;25 Years In Hip Hop&#8221;"},"content":{"rendered":"<p><span class=\"drop-cap drop-cap--wide\"><span class=\"drop-cap__inner\">T<\/span><\/span>here are plenty of people in the annals of rap who\u2019ve talked a good game but never quite managed to live up to the self-made hype \u2013 but Earl Stevens, AKA E-40, isn\u2019t one of them. The Vallejo, California native started making records as part of the Click in 1990: a quarter of a century later, he remains criminally under-appreciated outside the Bay Area, despite a string of releases that have consistently expanded hip-hop\u2019s potential, and a facility for coining catchphrases that permeate the argot of the genre worldwide (not to mention probably being the only rapper with <a class=\" u-underline\" href=\"http:\/\/earlstevensselections.com\/\" data-link-name=\"in body link\" data-component=\"in-body-link\">his own wine range<\/a>).<\/p>\n<p>E-40\u2019s first brush with pop stardom came in 1997, when <a class=\" u-underline\" href=\"https:\/\/www.youtube.com\/watch?v=L_UBEBLRu-Y\" data-link-name=\"in body link\" data-component=\"in-body-link\">Things\u2019ll Never Change<\/a>, a single sampling Bruce Hornsby and the Range\u2019s The Way It Is, scraped into the US top 30 after the album it was taken from, The Hall of Game, hit No 4. A decade later, <a class=\" u-underline\" href=\"http:\/\/www.theguardian.com\/music\/2006\/oct\/13\/popandrock.urban2\" data-link-name=\"in body link\" data-component=\"in-body-link\">My Ghetto Report Card<\/a> rode the buzz generated by the Bay Area\u2019s hyphy scene (and the cachet that album\u2019s co-producer, Atlanta\u2019s Lil\u2019 Jon, had helped build around crunk) to a Billboard top-three placing. But for the rest of his quarter-century of creativity, he has stayed well below the commercial radar, even as phrases and slang he has either popularised or has a credible claim to having invented \u2013 \u201cfo\u2019 shizzle\u201d; \u201cyou feel me?\u201d; the use of \u201cscrilla\u201d, \u201ccheddar\u201d and \u201cgouda\u201d as synonyms for \u201cmoney\u201d \u2013 have slipped into far wider usage. (Sadly, other coinages \u2013 such as \u201chizzelicopter\u201d \u2013 are yet to spread much beyond his records.)<\/p>\n<p><a title=\"http:\/\/www.theguardian.com\/music\/musicblog\/2015\/aug\/04\/cult-heroes-e-40-earl-stevens\" href=\"http:\/\/www.theguardian.com\/music\/musicblog\/2015\/aug\/04\/cult-heroes-e-40-earl-stevens\" target=\"_blank\">Read Full Story<\/a><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"maxed responsive-img\" src=\"http:\/\/i.guim.co.uk\/img\/static\/sys-images\/Guardian\/Pix\/pictures\/2015\/7\/14\/1436865775238\/afc25766-2bfd-47a1-83c4-526f582f5b52-2060x1236.jpeg?w=300&amp;q=85&amp;auto=format&amp;sharp=10&amp;s=8a6e3f7273218c7ba5726be41cd76491\" srcset=\"\/\/i.guim.co.uk\/img\/static\/sys-images\/Guardian\/Pix\/pictures\/2015\/7\/14\/1436865775238\/afc25766-2bfd-47a1-83c4-526f582f5b52-2060x1236.jpeg?w=620&amp;q=85&amp;auto=format&amp;sharp=10&amp;s=53c8e99f1d88f5b7d34d92b6c93c95a8 620w, \/\/i.guim.co.uk\/img\/static\/sys-images\/Guardian\/Pix\/pictures\/2015\/7\/14\/1436865775238\/afc25766-2bfd-47a1-83c4-526f582f5b52-2060x1236.jpeg?w=700&amp;q=85&amp;auto=format&amp;sharp=10&amp;s=01325fdf1b1570ae0395f87aa436d681 700w, \/\/i.guim.co.uk\/img\/static\/sys-images\/Guardian\/Pix\/pictures\/2015\/7\/14\/1436865775238\/afc25766-2bfd-47a1-83c4-526f582f5b52-2060x1236.jpeg?w=645&amp;q=85&amp;auto=format&amp;sharp=10&amp;s=38acd4396904b85aa8f6dbb2130ada75 645w, \/\/i.guim.co.uk\/img\/static\/sys-images\/Guardian\/Pix\/pictures\/2015\/7\/14\/1436865775238\/afc25766-2bfd-47a1-83c4-526f582f5b52-2060x1236.jpeg?w=465&amp;q=85&amp;auto=format&amp;sharp=10&amp;s=9003eadf733483459884d23c9e40c8a3 465w\" alt=\"E-40\" width=\"498\" height=\"299\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>There are plenty of people in the annals of rap who\u2019ve talked a good game but never quite managed to live up to the self-made hype \u2013 but Earl Stevens, AKA E-40, isn\u2019t one of them. The Vallejo, California native started making records as part of the Click in 1990: a quarter of a century [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":57462,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[16002,25005,23549,14426,14425,25090,46,246,2586,22163,20800,5928,22164],"class_list":["post-63327","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-bay-area-hip-hop","tag-bay-area-news","tag-bay-area-rap","tag-bay-area-rappers","tag-berner-rapper","tag-cult-hero","tag-e-40","tag-e40","tag-hip-hop","tag-hip-hop-news","tag-sharp-on-all-4-corners","tag-west-coast-hip-hop","tag-west-coast-music-blogs"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.siccness.net\/wp\/wp-json\/wp\/v2\/posts\/63327","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.siccness.net\/wp\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.siccness.net\/wp\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.siccness.net\/wp\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.siccness.net\/wp\/wp-json\/wp\/v2\/comments?post=63327"}],"version-history":[{"count":0,"href":"https:\/\/www.siccness.net\/wp\/wp-json\/wp\/v2\/posts\/63327\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.siccness.net\/wp\/wp-json\/wp\/v2\/media\/57462"}],"wp:attachment":[{"href":"https:\/\/www.siccness.net\/wp\/wp-json\/wp\/v2\/media?parent=63327"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.siccness.net\/wp\/wp-json\/wp\/v2\/categories?post=63327"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.siccness.net\/wp\/wp-json\/wp\/v2\/tags?post=63327"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}